Mark tells me they've been doing this in the States for ages, and probably here in the UK too, but I've only just clocked this.
Guardian Unlimited are doing a packagae now where you can rent DVDs from their website. Either pay £3.25 per title for a weeks rental, or pay £13.25 a month for unlimited rentals.
The DVDs are delivered to your door by first class post and when you're done you put it back in the post in a pre-paid envelope. Nice.
What with this, pay per view and VOD from the web, it's hard to see how Blockbuster et al will stay in business - granted browsing for a title on the web is not quite the same as browsing in a shop, and the digital poor / illerate will keep them in business for a while, but it's hard not to think that the writing is on the wall for the traditional video and DVD rental business....
apart from by catering from the browsing trade, and the digital poor...
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