Today we (that is my employer, CSV) launched some research for one of the projects which I work on - Agents4Change.
You can see the full press release here, detailing the findings from Ipsos MORI.
It's proved to be suitably newsworthy across old and new media alike, and demonstrated that this tried and trusted marketing method can continue to yield good results.
Coverage includes:
Page two of The Sun (the UK's biggest paper in terms of circulation) a 'News in Brief' bit in the Daily Telegraph, page eight of the widely read Metro freesheet, as well as a pieces on Guardian Online and AOL with TV and commercial radio also getting in on the act.
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